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Bred in CAPtivity

Have you fallen in love with Pinterest like many others?

Just before the holidays, my boss asked me about  Pinterest . Now I have to admit that when she asked I had never heard of it, however afterwards I noticed everyone I knew was talking about Pinterest. It turns out that Pinterest is a visual bookmarking social media tool.  Pinterest acts as a digital corkboard that lets you organize and share v...

How “Social” is Social Media?

Social media: Billions and billions served every day.
But what is social media? Sure, it’s a form of media; but is it social? And if so, how social is it and has the act of socializing changed as a direct result? Do social media users have more friends (real friends, not “friends” in Facebook lingo), and are those friendships strengthen

What Is PR?

What is PR? How should PR be defined? In January, the Public Relations Society of America (PRSA) created a “PR Defined Initiative." The initiative was designed to provide a forum for its members to contribute their thoughts about re-defining the term, “public relations.” Recently, PRSA  announced the following three member-cont...

Macy's Uplifts Go Red For Women Campaign

We’ve said it before, and we’ll say it again: When nonprofits find the right corporate partners, awareness and visibility sky rocket. This is true for Macy’s and the American Heart Association as they partner for the ninth year on the Go Red for Women Campaign and National Wear Red Day (Feb. 3), a movement to spread awareness and...

Top 5 HTML5 features to watch in 2012

Despite HTML5 and its equally snazzily-dressed cousins, CSS3 and SVG, being a few years away from finalized W3C recommendations as a whole, that hasn’t stopped developers from going full hog on certain features. On the flip side of the coin, the Big Three browsers continue to enable HTML5 developers to use them, so why not? Chrome and Firef...